AureliusTrades — Construction & General Contracting

When co-founders reach an existential business impasse

My co-founder and I disagree fundamentally about whether to take investor money and we've been having the same circular argument for six months where we both just restate our positions and I think we're stuck because we're each afraid the other person's path will prove us wrong about who we are.

The deeper question

A strategic disagreement has become a proxy battle for deeper questions of identity and values that cannot be resolved through rational argument alone.

Concept: identity and vision

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The Contractor's Judgment Under Pressure

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